Articles

A look at Elders’ Successful Customer-Centric Approach to Loan Origination

A look at Elders’ Successful Customer-Centric Approach to Loan Origination

With the emergence of fintech disrupters, similar product offerings and constantly decreasing margins and cash rates, the lending industry has never been so competitive.

In order to differentiate themselves from the competition, lenders are adopting a more customer-centric focus which effectively blends the efficiencies of digitisation, with the convenience of human service in order to offer a seamless, customer focused home loanprocess. 

Before the upcoming Loan Origination Excellence event,John Rolfe, Head of Home Loans at Elders in South Australia discusses how Elders successfully negotiated change management and made the customer experience their unique selling point in order to improve customer retention and increase market share.  

Developing New Ways to Provide a Superior Customer Experience

Developing New Ways to Provide a Superior Customer Experience

Ahead of the 13th annual Loan Origination Excellence Summit 2018 we chat to Brett Walker, Manager of Home Lending and Customer Lifecycle at Suncorp. In this indepth Q&A Brett shares with us details of Suncorp’s transformation programme and explores how this programme is optimising the loan origination process by creating a seamless digital marketplace all within the constrains of compliance and risk requirements. 

How to Differentiate From the Competition

How to Differentiate From the Competition

In a sector filled with emerging fintech disrupters, similar product offerings and constantly decreasing margins and cash rates the lending industry has never been so competitive.

In an attempt to differentiate from the competition, banks and credit unions are integrating innovative digital technologies to streamline loan origination processes while also working to increase market share and improve customer experience. Ahead of Loan Origination Excellence 2018 we explore 5 innovative strategies Australia’s leading financial institutions are utilising.