Using Pathway Analytics to Understand Changing Customer Behaviours, Patterns and Their Journey

Using Pathway Analytics to Understand Changing Customer Behaviours, Patterns and Their Journey

In this presentation from Loan Origination & Experience 2018, Patrick McQuaid General Manager of Customer Data & Analytics at NAB covered:

  • Using a pathway approach to gain a more insightful and holistic understanding of customers characteristics
  • Leveraging customer behavioural differences to create a personalised application process
  • Creating a clearly defined strategy to maximise the effectiveness of different channels

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