Head of Business Performance Home Lending
2:30 PM Case Study Banner: Standardising Front-End Infrastructure To Enable Online Conditional Approval and Post-Drawdown Functionality
While digitalisation is a growing trend in the financial industry, customers are still value the support of their bank and/or broker. This view has driven the team at NAB to focus on improving their infrastructure to become faster and more standardised to offer customers a blend of digital and human aspects in their loan journey.
In this session, learn about:
- Addressing customer loyalty by empowering existing customers to search and apply for loans in confidence with online conditional approval offerings
- Shifting customer mentality of a traditional loan product to longer term experiences
- New market creation and business scaling with new value propositions